The triple triangle logo has roots in 2006 when Daniel coined the phrase "D is for Different". Based on the first initial of his name, he created his personal website in 2007, TheDWebsite.net. The logo is composed of two green right scalene triangles on the top corners with one purple-colored acute isosceles triangle. The green triangles represent two things that are the same, as they are horizontally mirrored. The purple triangle represents a change from the others, a difference. The purple triangle always points in an upward, or positive direction, symbolizing the intent to be better. Why purple? Purple dye was once rare in many parts of the world. So rare, only the wealthy could afford it. The color, being so different than what was common, was perceived as better. Different is, of course, not always better; however better is always different. The logo isn't a representation of Daniel, or even the business. It is a representation of how they want to be.
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The logo represents being different and better.